Alexa.com: A Comprehensive Overview

Alexa.com

Introduction

Alexa.com, a subsidiary of Amazon.com, is a globally recognized platform that provides valuable insights into website traffic, rankings, and digital performance. In this article, we delve into the key aspects of Alexa.com, including its purpose, features, and alternatives.

What Is Alexa.com?

Alexa.com operates as a ranking system, meticulously evaluating millions of websites based on their popularity. The lower an Alexa rank, the more popular the site is perceived to be. Let’s explore the essential components of Alexa.com:

Website Traffic and Rankings

Alexa.com assigns global and country-specific ranks to websites, allowing businesses and marketers to gauge their online presence. Over the last three months, Alexa.com’s global ranking has seen a positive trend, climbing from 185,522 to 235,252. This ranking serves as a valuable metric for assessing a website’s value. This traffic and ranking report is created as of Mar 2024 .

Website Owner

The owner of Alexa.com is not publicly available. 

Domain Age

The domain age of this website is 27 years, 7 months and 18 days old as of 6 Mar 2024. This domain was created 16th of July 1996 .

Alternatives

  1. Similarweb: A comprehensive tool that offers traffic analytics, competitive analysis, and audience insights.
  2. Kinsta: Provides valuable information about website rankings and digital performance.
  3. SEMrush: A versatile platform for SEO, PPC, and competitive analysis.
  4. Marketing Arsenal: Offers broader insights into SEO, PPC, and competitive landscape.
  5. Intricately: A reliable alternative for web traffic rankings and insights.

Conclusion

Alexa.com has played a pivotal role in the digital landscape, but its retirement necessitates exploring other tools. Whether you’re a marketer, blogger, or business owner, consider these alternatives to stay informed about website rankings and industry trends.

Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents